https://www.nicolemors.com/ideas daily 0.75 2024-12-07 https://www.nicolemors.com/ideas/leadership-style monthly 0.5 2024-12-05 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/02c1c9ad-de25-4b07-a5f8-f4f289477c41/boxes.png Ideas - So Apparently I'm a Maverick - These corporate personality tests we use today actually started as military assessments during World War I, screening soldiers for combat readiness. We've somehow transformed a tool designed for evaluating wartime psychological fitness into one that determines if you'll be a good "culture fit" https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/22add3da-b74e-49ce-a10a-31e8515f596e/index.png Ideas - So Apparently I'm a Maverick - Make it stand out My results from Predictive Index https://www.nicolemors.com/ideas/ai-portland monthly 0.5 2024-12-05 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823464420-499KHUUF4VOE7P4A2WF3/AIPDX_March_2024-17.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823453456-KO30FDODEC9SJFSTRE7T/DSC00714.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823459271-YHYZ1YG3ZXZ816Z45ZN3/tech-connect-1.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823465733-MJFOSKTX3ALRAFW767WN/AI_portland_Feb_2024-1.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823467315-8VBPBIZOEDBFPULRLB5M/AI_portland_Feb_2024-11.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731823467742-124ZWW16J381WMADHI79/AI_portland_Feb_2024-20.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824253398-PXQSGVESJWHKOS6EPIZ0/IMG_1571.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824120759-YEUVSCN2OJ1HGPRNO2JY/2024+PHRMA+Annual+Conference_by+KLiK+Concepts-392.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824133751-HNBK9AIK546VVEKQLF7U/0L8A8121.jpeg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824208799-UEF8EW068RR2TJYIRE28/Screenshot+2024-10-18+at+4.09.38%E2%80%AFPM.png Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824231169-UT023PUF57OVKP59N0TL/2024+PHRMA+Annual+Conference_by+KLiK+Concepts-395.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824463926-NKSEDYNPTTHYCHKFVISJ/nicole-megan-instrument.png Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/34a97b65-1d76-42ce-873a-7a32e23b6f28/Screenshot+2024-10-23+at+8.19.53%E2%80%AFPM.png Ideas - AI Portland - (Super)charged by AI the Podcast Taking the Conversation Further The energy and connections from our meetups were too good to limit to just Portland. So we did what any reasonable people would do - we started a podcast. (Super)charged by AI extends these conversations beyond our city, bringing the same spirit of curiosity and openness to listeners everywhere. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824614637-1BLSMW1FJ4JWW6DNFUZZ/AI_portland_Feb_2024-33.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824616196-03FF0F5ALPZV9MUCFNR8/AI_portland_Feb_2024-36.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824616872-M7OG6UG143QW7EWVDBKX/AI_portland_Feb_2024-37.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824617735-4ZWE3VZ3GJN9U96BZ5KN/AI_portland_Feb_2024-38.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824618155-K4XETTHIC31I6901IWF0/2024+PHRMA+Annual+Conference_by+KLiK+Concepts-420.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824620488-5RXKZUKUVZGG0SJGPOWE/2024+PHRMA+Annual+Conference_by+KLiK+Concepts-413.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824624382-0N6Z1P0JM3TYD7B5DHTG/IMG_8755.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824626545-RIP9ZNX40D6ORHSQH9BE/IMG_9520.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824628071-9CYFLLWT7LJ4LU1N1HN0/IMG_0307.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824628491-SRIJ5CX7YS65KDM5AVFF/IMG_0315.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824630787-GQEYV5WNXEXHN78BK8U4/IMG_0990.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824633045-239M2MVUG5YTP0K5DBPK/IMG_1003.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824634226-8TVP6D27JKFYR9VKDDWF/IMG_1123.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824638045-YA2DAOYJ6EL62O50E5NN/IMG_1433.jpg Ideas - AI Portland https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1731824642910-1KXTUSQHA5CVMTCQV65T/AI+Portland_Oct_2024-9069.jpg Ideas - AI Portland https://www.nicolemors.com/porfolio daily 0.75 2026-04-29 https://www.nicolemors.com/porfolio/Blog Post Title One-3zaa9-zlxng-67tfc-5rw6m-3rewc monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/e21d17e8-4668-4579-91e1-aabbbd092921/sequoia+hero.png Porfolio - Sequoia Design System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/b8b6d723-36d6-418f-8448-72a974d8266c/mashup.png Porfolio - Sequoia Design System - Make it stand out Driveway is Lithia Motors' e-commerce platform for buying and selling cars online — and the primary product Sequoia was built to serve. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/cd53cb7f-0bfa-4dac-8b89-e8ead0b70f28/Screenshot+2024-11-10+at+3.27.58%E2%80%AFPM.png Porfolio - Sequoia Design System - Make it stand out 51 published components, each with documented variants, usage guidelines, and Storybook parity. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/0ace31e2-7edb-412a-9554-16cf518ba419/implementation.png Porfolio - Sequoia Design System - Make it stand out The mission that guided the team, and what it looked like in practice: documented foundations, real governance conversations, and a single source of truth anyone could navigate. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/e9233ab0-d71f-4232-8c2b-45e2d1c3942c/DS+metric.png Porfolio - Sequoia Design System - The My Driveway Customer Portal for Driveway launched on time and under budget, executed across five offshore design pods in Brazil and Colombia who relied on Sequoia's documentation to operate independently. The system made that scale possible — designers could ramp without dedicated onboarding because the documentation told them what they needed to know. Sequoia now operates across two product organizations — consumer-facing Driveway products and Lithia's internal enterprise applications — with a governed contribution model that means it continues to evolve without centralized bottlenecking. The broader organizational outcome: fewer escalations tied to UX ambiguity, less bespoke design-engineering negotiation on every feature, and clearer ownership that doesn't require executive intervention to resolve. Design became easier to operate at scale. https://www.nicolemors.com/porfolio/Blog Post Title One-3zaa9-zlxng-67tfc-5rw6m monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/74b09d18-094b-41f9-98a7-259e0b8bcda6/Screenshot+2026-04-29+at+1.34.22%E2%80%AFPM.png Porfolio - AI Adoption, Design-Led - Make it stand out The team policy framework I built for the design org — covering data handling, tool transparency, and how to evaluate AI tools before adopting them. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/4eb91aaa-2ed2-4a15-9bcd-d8ffb9a055bb/Screenshot+2026-04-29+at+1.35.39%E2%80%AFPM.png Porfolio - AI Adoption, Design-Led - Make it stand out The leadership presentation to show the C-suite how AI integration mapped directly to our existing workflow — design system, prototyping, and engineering handoff. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1c5b880f-6d16-4978-b446-1713ca887e65/Screenshot+2026-04-29+at+12.51.59%E2%80%AFPM.png Porfolio - AI Adoption, Design-Led - Make it stand out Output from a cross-functional workshop I facilitated to establish shared principles for how AI should behave in our customer-facing products — covering tone, transparency, and trust. https://www.nicolemors.com/porfolio/blog-post-title-two-t5my5-k4xmd-67jzh-727mh monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/d3f64d87-c23f-480c-a407-8782bafe6c59/small-mdw.png Porfolio - My Driveway Customer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/3273ec2f-4787-4137-8c25-f514dd549cd4/persona.png Porfolio - My Driveway Customer Portal The first move was research and strategic organization. Rather than designing to the backlog, we categorized features to reveal themes, then layered customer journey data on top to understand where in the ownership lifecycle each feature actually belonged. That work produced a clear information architecture — the foundation everything else was built on. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/7c94c5f2-33bb-4efe-94c1-6a271311d0b1/piles.png Porfolio - My Driveway Customer Portal - Make it stand out 200+ feature requests, organized by theme and mapped to the customer lifecycle. This is what turned a backlog into a product strategy. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/d7eb97d7-e66c-462e-ae6b-e16a033c38f2/full-map.png Porfolio - My Driveway Customer Portal - Make it stand out The information architecture that came out of that process — every section, every pathway, every relationship between features made explicit before a single screen was designed. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/e8ac4be4-e64e-49d5-808c-4a9d6961dd75/mapping.png Porfolio - My Driveway Customer Portal From there we moved into design implementation — user-focused flows organized around centralized vehicle management, connected experiences between online and dealership touchpoints, and mobile-first patterns throughout. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/6a40b29e-1142-4782-a5fe-847ad55873d7/Slide+16_9+-+31.png Porfolio - My Driveway Customer Portal - Make it stand out Five pods across Brazil and Colombia, each with designers and engineers working in parallel. The model only works when your documentation is strong enough to replace synchronous hand-holding. https://www.nicolemors.com/porfolio/blog-post-title-three-y3peb-4lwnz-5pkhf-trpzf monthly 0.5 2026-04-29 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/500a53a7-d595-4cd7-b9b7-d08062e33f84/segmentation-old.png Porfolio - Segment Builder - Make it stand out The existing segment builder — limited data types, unreliable estimates, and logic that was hard to follow. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/36989d8d-a0bd-427d-89cb-bf212977c780/segmentation-map+1.png Porfolio - Segment Builder - Make it stand out Week-long design sprint mapping the full segmentation journey — from simple single-condition targeting to complex multi-block logic. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/b358f66f-988a-47d6-8afe-49d41c2eb68c/nesting.gif Porfolio - Segment Builder - Make it stand out Condition rows within condition blocks, with manipulable logic between them — matching how users actually think about audience segmentation. https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/9f0da4c9-bd5c-4b00-83f9-4783ad77bc5d/FullBuilder.png Porfolio - Segment Builder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicolemors.com/about daily 0.75 2024-12-06 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/aa793dd2-286e-403e-9184-7e533ecd33e0/bio.png https://www.nicolemors.com/home daily 1.0 2026-04-08 https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/926e9bce-4edb-4544-9f21-c0481dd2c19c/ux.png Home https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/7b07ab03-47b8-42e1-ab8c-4f3d1dede47f/lego.png Home https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/57b39186-0d59-47dd-b43c-366f522a8f62/prod-design.png Home https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/1912c330-1df0-4884-a923-8bba3f1135da/Community-building.png Home https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/ecbbead9-f3e3-4f44-81eb-a8169e5f7831/bleh%2Bme.png https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/a36cf078-172d-4e58-910e-f25d289315e4/question.png https://images.squarespace-cdn.com/content/v1/672aa3daf03fb4514cbd43e2/39cf6613-358f-4bca-a8a1-8da388fe3986/AIPDX.png